Initial creative briefs stated an audience of females ages 25-55. After initial concepts were completed, new research on the treat demographic changed our creative brief to specify that the product should be geared towards a gender-neutral audience, ages 50+. This was an exciting collaborative effort that resulted in a great package. Initial images are from my personal concepts with direction from Jennifer Frazier and Frank Wandersee. Final images shown is of the brand as it stands today, which is the result of my teammate's work (Frank Wandersee) with direction from Jennifer Frazier and myself.